by Jaime Lin Weinstein | Photography by Jamie Hopper
It was only a matter of time before new retail sectors began to employ the convenience of e-commerce and the connections of direct-to-consumer models. Turns out the mattress industry is the next to join this business bandwagon. Atlanta-based Loblolly, the latest mattress startup to join the scene, is proving this market can be modernized. And they’re doing it with one mattress, available in six sizes, in an easy-to-tote box, shipped right to your door.
Named after a type of Southeastern pine tree, one of which was once guarded from being cut down by Eisenhower during a game of golf, Loblolly is a metaphorical defender of dreams. They are founded on the idea that a good night’s sleep is a huge part of making your dreams come to life (literally and metaphorically), and that their mattress is a great way to help you get there. Thanks to Loblolly, a seemingly personal product based on preferential factors can be easily and efficiently purchased online. So try it out for 100 risk-free nights. And dream on.