Loblolly

Loblolly

by Jaime Lin Weinstein | Photography by Jamie Hopper

It was only a matter of time before new retail sectors began to employ the convenience of e-commerce and the connections of direct-to-consumer models. Turns out the mattress industry is the next to join this business bandwagon. Atlanta-based Loblolly, the latest mattress startup to join the scene, is proving this market can be modernized. And they’re doing it with one mattress, available in six sizes, in an easy-to-tote box, shipped right to your door.

Named after a type of Southeastern pine tree, one of which was once guarded from being cut down by Eisenhower during a game of golf, Loblolly is a metaphorical defender of dreams. They are founded on the idea that a good night’s sleep is a huge part of making your dreams come to life (literally and metaphorically), and that their mattress is a great way to help you get there. Thanks to Loblolly, a seemingly personal product based on preferential factors can be easily and efficiently purchased online. So try it out for 100 risk-free nights. And dream on. 

Loblolly
Westside
loblolly.com

Senior Editor Jaime Lin Weinstein joined Eidé Magazine in the summer of 2012 and has since leant her expertise to the site and publication as a writer, editor and online marketing specialist. A modern-day cat lady and Emory grad (she earned her Bacherlor's degree from the college in 2008 and is a proponent of the value of a liberal arts education), she also has an affinity for white wine, coffee, naps and anything French. @jaimelin