Rigby & Peller

Rigby & Peller

by Sophia Jactel

When it comes to lingerie these days the “perfect fit” seems almost elusive. Compromising measurements for style, or vice versa, is a daily sacrifice most women admit to making. But it doesn’t have to be because Rigby & Peller has arrived at Phipps Plaza. Eleni Morris, PR manager, explains the move, saying "Rigby & Peller's parent company, Van de Velde, felt like now was the perfect time to bring the brand overseas to the United States and bring lingerie styling for the first time to the American woman." The London-based customized lingerie retailer is revolutionizing the world of undergarments. Started in 1939 by corsetieres Gita Peller and Bertha Rigby, the store has become a global brand for the modern world, teaching women that what is underneath their clothes is just as important, if not more so, than the clothes themselves.

With over 75 years of experience, they’re lingerie royalty, literally. Having outfitted the likes of Her Majesty the Queen of England, the Duchess of Cambridge and pop culture icons such as Lady Gaga and Gwyneth Paltrow, they couldn’t have more expertise in the field of body diversity. Rigby & Peller is pioneering the era of Lingerie Styling, a highly personalized made-to-measure service for customers that ensures the most tailored and secure fitting garments. All stores carry swimwear and sleepwear as well as over 20 brands of lingerie with more than 90 sizes to choose from ranging from 30-46 backs and A-J cups. Every bra is carefully made with as many as 40 individual components, almost three times the number typically used by other lingerie retailers. Buyers have the freedom to choose their own fabrics, embellishments, seams, cuts and colors. And men aren't excluded: they also offer a variety of boxers. If that’s not enough, the members of every staff are rigorously trained for three months before stepping out onto the floor to fit the customers. And they’re concerned not only with practicality and comfort, but with undergarments that are fashion forward and keep up with seasonal trends. Morris describes the process: "After discussing what you're looking for, our stylists do the hard work for you and come back with a selection of sizes and styles. Then you have fun trying on the many different beautiful lingerie options hand selected just for you."

We’re not just spouting out PR jargon here. Two of our editors went to the Atlanta store for their own fitting experience and were blown away by the quality of the customer service. A minimum of an hour was spent with each of them, perfecting their measurements and style preferences. Here are a few of our favorite picks just in time for Valentine’s Day.



Anyone can wear this push-up: removable pads give you the freedom to regulate the uplift, depending on what you’re wearing. Refined embroidery adds a touch of sparkle and a subtle see-through line of fabric at the top of the cups creates an almost scalloped neckline. Another focal point are the beautiful, unique double straps that come together at the back to prevent tangling and to allow for easy on and off. It’s the perfect marriage between fancy and fitting.

Marie Jo Jane Push-Up, $156


Red Set

Nothing says Valentine’s day more than a red lingerie set. This lacy bra has seamless preformed cups which provide full coverage while a heart-shaped line offers optimal support.  The transparent material is supportive but soft to the touch, maintaining a sexy look. Pair the bra with matching briefs that are comfortable but elegant. The polka-dot tulle sides and decorative flower on the hip gives them a romantic, playful vibe.

PrimaDonna Divine Seamless, $158
PrimaDonna Divine Briefs, $49


Gift Set

For those times when making a decision seems impossible, a gift set does the work for you. This one features three beautiful lacy thongs all boxed up and ready to go, no wrapping needed. Made out of the brand’s signature stretch lace, these sit a little higher on the hips, creating a longer, leaner leg line. The V-front, V-back waistband is both pretty and practical for folding and storing and the color variation is ideal: blush, nude and black.

Hanky Panky Signature Low Rise Thong Gift Set, $60

Sleep Shirt
Made out of the softest jersey fabric, the Day Dreamer shirt will make you never want to get out of bed. Long sleeves offer coverage for cold nights and the mid-thigh length gives the option to wear it with or without bottoms. A painterly stripe pattern and breast pocket gives it a fun nautical edge, so tie a simple bow around it and gift it to your sweetheart on Valentine’s evening.

Carole Hochman Day Dreamer Sleep Shirt, $72


Rigby & Peller
Phipps Plaza
3500 Peachtree Road