Brother Moto

By Hannah Gray | Photography by Mary Caroline Russell & Michaella Jelin

Leather jackets, loud motors and long beards — these are just a few common perceptions of what it means to be a motorcyclist. A coffee shop co-op hybrid is not typically included. But Brother Moto owner Jared Erickson, along with partner, Bobby Russell, has managed to cultivate a space for gathering — be it a spot to work on your motorcycle and swap tips and tools, or a place to enjoy a cup of coffee — where moto enthusiasts from all walks of life are welcome (though membership is necessary if you want to actually bring in your bike and work on it). “Our whole goal is to make a welcoming environment,” Erickson explains.

Soon to move their locale from Flat Shoals to Memorial Drive, the new space will uphold the same vibes as the first: a stylish man cave meets modern, industrial emporium complete with leather sofas and oriental rugs — and of course the shop area in the rear. It’s an eclectic though inviting atmosphere, where, Erickson says, “We even have families come in and hang out.” So bring the kids, grab some coffee, and watch the mostly-bearded men tinker away. You can also pick up some Brother Moto emblazoned goods like tees and trucker hats while you’re there to let people know you ride.

Brother Moto
670 Memorial Drive

Tova Gelfond is VP of B. Men