By Jaime Lin Weinstein | Photography by Jimmy Johnston
“Superheroes.” That’s the term Argentine-born Daniel Porcelli uses to call the human beings behind his shoes. It takes over 20 artisans to handcraft one pair of the bespoke-inspired shoes designed by Cobbler Union, the brand Porcelli founded with partners Santiago Pereiro and Stephen Beehler in 2014.
With classic shoes, boots and drivers, Cobbler Union's collection is handcrafted entirely in Spain, preserving the art of shoemaking for the next generation. As the namesake suggests, Cobbler Union defines luxury not by price point, but by the skills of their shoemakers. “For us, it’s all about the shoemaker and you, that’s the relationship we celebrate,” Beehler explains. Cobbler Union cuts third party retailers out of the business model, instead going direct-to-consumer online and via their flagship store in Inman Park. By eliminating the two-and-a-half to three times middle-man mark up, "Cobbler Union is able to offer men more luxury, more often, for less,” Porcelli affirms. A pair of shoes from Cobbler Union starts at $395 — a modest price for a quality product that could run up to $1,000 elsewhere, it also allows them to build relationships with their customers, who they call “members,” hence the name, Cobbler Union.
“We’re just here to make something really beautiful and then bring it to men, in a way, to live a better life,” Porcelli affirms. In fact, he’ll be the first to tell you that he’s not in the business of selling shoes. “We essentially are in the business of confidence,” he says, and Beehler agrees.
“When you put on one of these shoes or any well-fitting, quality product that you can be proud of, it elevates you and immediately you’re standing taller,” he adds. “We have guys come in here try on a shoe, and their posture is immediately better because they now feel like they could conquer the world. That confidence, whether it’s in their personal lives or in their professional lives, makes such a difference and the shoe is the foundation, literally and figuratively, of your outside appearance.”
Having sold shoes to gentleman over 30 different countries and almost every state in the U.S., don’t be surprised if you start seeing men all around you standing a little taller.
312 N. Highland Ave. NE
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